The emoto project captures and visualises the excitement around London 2012. This is a whole new way to experience and make sense of the pulse of the Olympic Games.
emoto captures and visualises the global response around the London 2012 Olympic Games on Twitter in an interactive online visualisation and physical data sculpture. As events unfold, emoto processes global twitter data and analyses the messages for content and emotional tone, which is then fed back to the viewer providing greater insight in real-time. After the Games, a physical data sculpture at the Cultural Olympiad closing event provides a truly unique interactive archive of the online response to London 2012.
Real-time data visualisation
Our real-time data visualisation shows both the big picture, the world from above, and the intimate and personal. In Topics View we see the big picture, which event, athlete or topic is generating the most attention in the moment, and the mix of positive and negative emotions for each. The anecdotal and ephemeral is seen in the Message Stream View, which shows Tweets in real-time as they were posted around the world. An overview on each day shows an even bigger picture, the trends and patterns.
During the Games, the emoto team will blog about interesting findings in the digital visualisations – for example where a cluster of comments can be attributed to a particular event or sports person – providing a more in-depth analysis of these historic sporting events which are being experienced and shared by online audiences. We will analyse the data record, to discover and share stories which would be hard or impossible to find in any other way, and share with those involved including Team GB.
Once the Olympics have finished, all of the accumulated data is gathered and transformed into a data art sculpture, a unique archive. Millions of tweets with different emotional sentiment values representing the story of the Games are milled into 17 objects laid side by side, each representing one day of the Games. Onto this surface are projected some of the most compelling stories we discovered in the data.
emoto launches on 26 July online, the day before the Olympic Opening Ceremony of the Olympic Games, and provides a unique real-time manifestation of the worldwide mood in response to London 2012.